Site Settings and Customization
Ghost Admin settings
Ghost's admin panel gives you control over your site's identity, design, and behavior. Let's walk through the essential settings.
General settings
- Title and description — Your site name and tagline, used in headers and meta tags
- Accent color — One color that themes use throughout the design (buttons, links, highlights)
- Social accounts — Twitter/X and Facebook URLs for the footer
- Publication language — Sets the HTML lang attribute
Navigation
Ghost has two navigation areas: primary (header) and secondary (footer). Each item is a label + URL pair. You can link to custom routes, external URLs, or Ghost pages.
Theme customization
Modern Ghost themes (like Academy) expose custom settings through the Design panel. These let you change hero text, toggle sections, add social links, and customize the look — all without touching code.
SEO and metadata
Every post and page in Ghost has dedicated fields for:
- Meta title and description (for Google)
- Open Graph data (for social media previews)
- Twitter card data
- Canonical URLs (for republished content)
Code injection
Need to add analytics, custom CSS, or third-party scripts? Ghost's code injection lets you add code to the site header or footer — globally or per-post. No theme editing required.