Repurposing Course Content Across Platforms
One lesson, five formats
Every lesson you write for your Ghost course can be repurposed into multiple content formats. This multiplies your reach without multiplying your effort.
The repurposing pyramid
- Full lesson — Published on your Ghost site (the canonical version)
- Newsletter excerpt — Ghost sends this automatically when you publish
- Twitter/X thread — Break the lesson into 5-8 key points
- LinkedIn post — Professional angle, 1-2 key takeaways
- Short video — 60-second summary of the lesson's main concept
The SEO multiplier
When you repurpose content across platforms, you create backlinks and brand signals. A LinkedIn post that links to your Ghost lesson tells Google your site is authoritative. A Twitter thread that goes viral drives traffic that improves your search rankings.
Tools for efficient repurposing
- Ghost newsletter — Automatic email delivery, zero extra work
- Typefully — Turn lessons into Twitter threads
- Canva — Create social media graphics from lesson quotes
- Descript — Turn written lessons into video narrations
The 80/20 rule
Don't repurpose everything. Track which lessons get the most traffic (Ghost analytics + Umami) and repurpose your top 20%. Those are the topics your audience cares about most.